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Designed to get you quickly up to speed, you will discover How to evolve complex, yet agile, customer communication strategies Ways to focus already limited marketing resources on the right opportunities Advice on viewing, tracking, and measuring results How to optimally use current software applications to empower you to effect stronger, more responsive marketing programs Straightforward and balanced, this essential guide presents a new and better way to strengthen your competitive position by using your precious customer data to increase your bottom line
Expertly explaining the components of marketing automation and their application and benefit to the marketing process, Marketing Automation shows you how to develop more effective and targeted direct marketing campaigns, from the planning and execution of promotions to the complete leveraging of marketing to increase your profits
Required reading for executives, marketing managers, and anyone needing to know the essentials of maximizing the profitability of every customer relationship for their business, Marketing Automation makes every marketing dollar count with a sound road map all executives can understand and follow.
Successful marketing requires more precise segmentation and more sophisticated communications with customers the lifeblood of every business than ever before
Multinational Finance. Evaluating Opportunities, CostsAn in-depth treatment of the international financial arena Multinational Finance, Fifth Edition assumes the viewpoint of the financial manager of a multinational corporation with investment or financial operations in more